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How to Start an Online Coffee Business

Published Feb 06, 2023 Business
Start an online coffee business
6 Best Tips For Starting A Profitable Coffee Shop
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“Quick summary” When we get up in the morning, we strongly desire a decent cup of coffee. You agree, don't you? Well, it's the same for many others, including your potential clients.

There are 150 million coffee drinkers in the United States alone, and 64 percent of adults nationwide drink coffee daily. It's a large market!

And, believe it or not, individuals are prepared to spend a lot of money on refreshing coffee. 

Anyone who loves coffee can start an interesting business venture by opening an online coffee shop. Many people desire to turn their passion for coffee into a lucrative business but need more knowledge to get started. This article provides a step-by-step approach to establishing an online coffee business.

Let's begin!

Is Selling Coffee Online Profitable

Online coffee business

Starting an online coffee shop may also be exciting, satisfying, and profitable. The US online coffee sales market generates over $81 million annually and is predicted to increase by over 6% (YoY).

Some estimates put the average coffee user's monthly cost at $92 per month.

You may generate sizable revenue from an online coffee business with low overhead costs and thoughtful product pricing. Multiple studies indicate that, selling between 200 and 250 cups of coffee daily could help you make $100,000 to $200,000 yearly.

Here's why it is profitable:

  • Excess demand
  • Less investment, better earnings
  • Ease to get started
  • Diverse range

You need to get the basics right, and everything else will be in place!

How to Start an Online Coffee Business in 6 Steps

How to start an online coffee business

1. Identify Your Target Audience

There must be extensive research before opening an internet coffee store. 

The research assists you in accomplishing two goals:

  • Getting the right target market for your coffee business.
  • And delivering the right products they need conveniently.

To get to know about your target market, you need to find your niche, and then you can look forward to continuing further. After deciding your niche and target market, consider their spending habits and why they would choose you over your competitors.

Knowing the spending limit is important in personal planning because you might need to strike a balance between your money and your professional goals.

Investigate your target market, find appealing ways to draw in clients, look at competing websites, and look out for the right ways to stand out and impact the market.

2. Decide What Coffee Products You'll Sell

After researching your target market, think about the things you'll be selling.

We know your fondness for coffee, but you cannot simply get by with it. You also require more goods. It will increase the long-term sustainability of your company and give your clients a wider selection of products.

The following is a list of typical goods that a coffee shop might sell:

  • Baked goods, including pastries, cookies, cakes, and other baked goods.
  • More hot and cold drinks, including tea, shakes, frappes, juices, hot chocolate, etc.
  • Items with a coffee flavor, such as ice cream or chocolate.
  • Personalized coffee mugs.
  • Roasted coffee beans. 

You can start with the basics first, then add other things later on, as per your requirements. In all this, make sure to keep your brand identity intact. 

3. Getting the Ingredients

Now that you have the target audience and products sought, choosing the ideal business model is the next crucial task to look after! 

Roasting Beans at Home! 

Home roasting gives you greater control over the ultimate product, but it also takes much more labor. To produce the desired flavor, you must understand how to roast beans properly. Most customers prefer homemade organic coffee, which might impact your sales.

However, as your order volume rises, you might also need to hire more staff for the work to get done. Additionally, obtaining specialized equipment is required for home coffee roasting, so arrange for that.

Dropshipping the Ingredients 

Dealing with a dropshipping supplier makes it much simpler to launch your business. Dropshipping entails contracting with a different business to handle your goods' packing, shipping, and storage. It allows you to distribute more of your effort, lower overhead expenses, and easily access a wide range of goods.

Make sure to research the market well, communicate with various suppliers, and get the best possible price and quality to deliver top-notch taste for your customers.

4. Set Up Your Online Store

It is the most crucial step in starting an online coffee shop because this is where your customers will come and make their purchases. 

Your eCommerce website will serve as your storefront; thus, decorate it with the same consideration and care as a real-world coffee shop.

Before opening an online coffee business, you should consider the following things:

  • Create a user-friendly, aesthetically pleasing website for your business, so visitors will find it appealing.
  • Make it appear uncluttered and well-kept so your customers feel comfortable placing an order.
  • It will promote sales if customers quickly identify and purchase what they want on your website.
  • Make sure your website loads quickly and looks excellent on mobile and desktop devices.
  • Make sure to keep the fonts and colors that complement well with your brand image.
  • Get your hands on the ideal coffee shop POS system.
  • Showcase your USP on the website well!

5. Develop a Stellar Brand Image

Once your website is finished, you can begin creating your unique brand identity.

With the help of branding, you can stand out from the competition in the eyes of your target market and highlight the characteristics and values that set your business apart.

To master branding, you should consider the following:

Business Name: Your first major step is to give your coffee shop a name. The name you select for your company will affect its branding, including its name, logo, tagline, and marketing.

Appealing Logo: A good logo representing your company and your USP is beneficial. Everything from your coffee cup to your social media profiles should feature your logo.

Strong Online Presence: To make your business stand out and aware your customers about your coffee business, you must create a strong online presence through social media, your business website, and popular on-demand delivery apps. Make sure to adapt to your brand voice and colors, which helps you distinguish your brand from competitors.

6. Promote Your Coffee Business

Your website is already set up, and branding has been completed. Now here the fun part comes advertising for your website!

Most of your time after the launch will be spent on your website promotion. And you'll do better if you get started as soon as possible.

To advertise your online coffee shop, think about the following strategies:

  • Create a page on your social media and maintain it often. Never be afraid to share breathtaking images and videos.
  • Regularly publish a blog on your website.
  • Keep your website always updated and engaging. 
  • Create a mailing list and send out emails frequently.
  • Opt for paid online advertisements. 
  • React to food bloggers. 

Spend time putting each of the above mentioned points into your marketing strategy and kill it over there!


After learning the basics of starting an online coffee business, be sure to market consistently. Purchase the best POS system for coffee shops to ensure highly satisfied customers and enhanced revenues.

Believe it or not, developing an iconic brand from scratch is always challenging. But you are more than capable of doing it if you have the necessary tools and a solid understanding of the difficulties you'll encounter. 

Even though it could seem overwhelming, being prepared with research is essential. You can easily turn your passion for coffee into a profitable business and expand your coffee brand.

If you are confused about how to get started, consult our experts at OVVI to help you get started with an online coffee business.

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