There are two types of shoppers in this universe - those who shop once in a blue moon and those who shop anytime they want. No matter which category you belong to, shopping is a vital part of our life, and we all do it.
Have you noticed that window displays, online ads, offers, discounts, and so on easily persuade us to purchase numerous items? Thanks to remarkable marketing ideas initiated by the brands.
If you have a retail business, you need new marketing strategies to drive customers and make them a permanent part of your sales journey. Retail marketing is about connecting with customers, nurturing relationships, and expanding your reach, deep and wide.
Advertisement is no more a luxury for large businesses with huge budgets; It’s a necessity that can be done on a budget. Luckily, there are plentiful marketing choices best suitable for retail brands.
This blog is for anyone looking for retail marketing tactics regardless of how tight your budget is or how many years of experience you have in the retail industry. Let’s not waste much time and go over 10 marketing ideas best suited for retail businesses, big or small scale.
Window displays are the most creative and useful way to promote your retail store. It is an intriguing art, so you can use any bizarre or trendy ideas to promote your product through window displays. You can make a political statement, recreate an exotic location, or be humorous or witty. The options are king size. However, make sure your window display conveys your brand message easily. Showcasing a strong and clear statement will intrigue those passers to take a moment to peep into your store.
When you give your customer a unique experience, they will tell others about your business, ideally boosting sales. Organizing a virtual birthday or a product launch party will be a great way to entertain and educate your audience without much ado. Luckily, if your event gets successful, you can expect more customers to engage with your business.
Offers surround us. Offer on a product is the first thing that draws our attention and entices us to buy a product. Therefore, our first promotional idea would be markdowns.
Stores cannot be promotional winners in the absence of discounts or by initiating occasional discounts.
On which items can you provide discounts? If you have a grocery store, you can offer special deals on seasonal items. You can also put heavy discounts on slow-moving items as it would easily collect dirt and take up your scarce shelf space. By putting such items on sale, you can create room for items that are actually going to help you make profits.
Aren’t you selling online? No worries; you can still use the internet to your advantage. Social media can create wonders for small businesses to advertise their merchandise or service. Before we go gaga over social media advantages, let us tell you that it is vital to research and identify which social media channel would be appropriate for your business.
Though most businesses want to expand their reach using various mediums (Instagram, Facebook, and Twitter), if you have limited bandwidth, pick that one medium that is easy for you to operate.
Whichever medium you choose, make sure it has the audience you want to target. For example, you don’t want to post on Facebook if your customers are on Instagram - mostly young audiences.
Once you’ve passed the difficult road of choosing a social media channel for you, make sure you’re familiar with the features and create unique ways to post something that adds value to your customers.
You can create various campaigns for your brand - this way, and you will engage more customers.
Regardless of your business's size, you’re likely to get customers who are passing by your store. Therefore, events and fairs make an ideal place to introduce your brand to a broader audience.
Talking about your retail store's promotional ideas, connecting with your local community, and building real-life connections with potential customers is a great way to start building your brand. The best part is renting a place at a local fair won’t trouble your pocket.
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Forming partnerships with local businesses is an excellent way to expand your reach and connect with new customers. You can do this in several ways. You can get your product sold in a local store.
You can create contests by partnering with local businesses. It will help you and the brand in your hometown to promote products way more effortlessly. Even in-store events and promotional activities can work well for you.
We’re living in the era of the internet where we use the internet for almost everything. YouTube is no exception. From making tutorials to DIY garden ideas, YouTube makes things easy for us. You can either share videos related to your products or shoot a video with influencers sharing your brand’s content. Solving your customer’s query or providing valuable information might interest your audience to buy from you.
Selling local products is indeed a powerful retail promotional idea you can employ for your brand. Despite this, if you want to support your community, making a donation or hosting a charity event can also increase your store’s reputation. People are more likely to buy from brands that think about people’s welfare. Showing that you care about the people of your community or state will eventually help you win your audience’s trust. On top of that, you’ll feel great working for a cause.
Referral programs are excellent sale promotion ideas you can utilize for your business. Developing an incentive program for users to refer your brand to their friends can bring insane traffic and encourage repeat purchases from both. You can boost your loyalty or referral programs online or through in-store promotions.
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Curbside displays are more like window displays. For carrying retail promotion, the entire focus is on capturing foot traffic, letting them know that you’re open, and showcasing what you have to offer them. This is a perfect location to mention any special advertisement you have in store.
Curbside displays are relatively low in cost, especially when you’re using evergreen options like a chalkboard display, that are easy to change periodically.
These were the few marketing and promotional ideas for your retail store - promoting local products, hosting events, offering markdowns, and various others that can help your sales be ahead of the competition. Try these ideas for your business; include what best works for you, eliminate confusion, and keep up your client’s expectations as your top priority.
Even though you have a workforce who are geniuses in what they do, you can always fast-track your business using the OVVI POS system. While you take care of your business's marketing part, the POS would manage your order and checkout process, streamline your inventory, and reduce the customer wait times. You can learn more about our retail business management with OVVI here.