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14 Best Marketing Tips To Increase Your Easter Sales and Foot Traffic

Published March 22, 2024 Marketing
14 Best Marketing Tips To Increase Your Easter Sales and Foot Traffic
6 Best Tips For Starting A Profitable Coffee Shop
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“Quick summary” Easter is approaching fast, and every business is getting ready for one of the busiest sales times of the year. If you're also a business owner, you'll definitely want to take advantage of this once-a-year opportunity to increase your revenue and attract new customers.

But with so much competition, standing out during the Easter rush can be tough. That's why you need a strong marketing strategy and unique selling ideas to grab people's attention and convince them to shop from your store or website.

In this article, we'll explore various marketing ideas for the Easter season that you can implement immediately to boost sales for your business.

1. Offer discounts and promotions

Offer discounts and promotions

You can attract customer's attention with Easter themed emails featuring exclusive offers. Include discounts and gifts based on purchase value to incentivize increased spending. For optimal results, provide templates upon in-store entry or display a banner on your website's homepage.

Try out these Easter discounts and promotions:

  • Easter buys one get one deal on Easter-themed products.
  • Offer Easter egg hunt discounts for those who discover hidden codes on products (eggs in stores) for discounts.
  • Run Easter weekend flash sales like limited-time discounts on selected items.

Promote these offers across various channels for maximum impact and ROI:

  • Offline Marketing: Hoardings and posters
  • Online Marketing: Website banners, Email, and push notifications
  • Social Media Marketing: WhatsApp, social media, and paid social media marketing

We know all of the things not possible for offline stores that are not using POS systems, but no worries, POS software for retail stores can do all these things effortlessly.

2. Redesign your home page with an Easter theme

Redesign your home page with an Easter theme

Image Source: yummybazaar.com

Upgrade your landing page with temporary Easter-themed additions like bunnies, eggs, and pastel colors for a festive touch. This creates an engaging browsing experience that resonates with your audience while maintaining brand consistency.

Additionally, consider adding Easter-themed popups to boost interaction and inform visitors about your offerings.

Top retail businesses create a dedicated page for Easter discounts, gifts, and combos to streamline sales, so you can also try this. For better interaction and engagement, you can add the mentioned elements to the page:

  • Virtual Easter Egg Hunt: Hide eggs on your site for visitors to find, leading to discounts or prizes.
  • Easter Quizzes or Trivia: Test customers Easter knowledge, rewarding correct answers by giving credit points.

3. Launch PPC campaigns

Nowadays, paid ads are crucial for expanding your reach and driving targeted traffic, especially during festive seasons like Easter. You may be surprised that many online retail businesses spend 20-30% of their budget on PPC marketing. If your business has a website/app, then you can consider these two strategies:

Launch PPC campaigns

Image Source: Instagram

Seasonal Ad Campaigns: You can run Easter offering-related ad campaigns (such as discounts, buy one get one offers and giveaways) to capitalize on people's propensity to spend during holidays and offers. Target platforms like Facebook, Instagram, and Google Ads, emphasizing limited-time offers to entice shoppers.

Retargeting Ads: During the busy easter week, shoppers may abandon carts or leave stores due to distractions. Retargeting ads act as reminders, prompting interested individuals to revisit your offerings. This approach maximizes sales probabilities and keeps your brand top-of-mind amidst the holiday chaos.

4. Launch giveaways

You can implement various types of giveaways across Social Media, Website banners, and paid Ads to boost your overall Easter sales.

i. Offer shopping coupons worth X:

  • Conduct an Easter-themed quiz on social media with a giveaway offer.
  • Apply conditions such as following the page, liking the post, sharing it on their account, and tagging 3 friends in the comment section.
  • This approach boosts your reach and increases your social media followers.
Launch giveaways

Image Source: Instagram

ii. Win exciting prizes during Easter week:

  • Spend more than X amount on our store/website during Easter week for a chance to win an iPhone, Mac, PS5, Bike, or Zara Coupon worth $10k.
  • This promotion appeals to a wide range of customers, including kids, men, and women.
  • Share across all platforms to maximize visibility and engagement.

iii. Offer a free membership card worth X:

  • Provide a membership card worth X for free, offering a Y% additional discount on all products for 3 months if customers shop more than Z amount in one transaction.
  • This offer will encourage customers to shop together (asked to shop together) with neighbors and friends to reach the threshold for the membership card so they all can get benefits.
  • By availing discounts and saving money for the next 3 months, customers are encouraged to shop together and spread the word.

5. Surprise customers with a gift at checkout

One of the best ways to make your customers' Easter special is to offer shoppers surprise gifts at the checkout counter, such as chocolates, ice cream, and Easter toys. You can try this strategy for both online and offline stores.

Apart from that, providing a surprise "gift with purchase" at checkout can prompt hesitant customers to make a purchase. If your business is experiencing cart abandonment, this strategy could be a game-changer.

6. Create Easter bundles/combo

Did you know that customers love one-stop shopping? You may notice that nowadays, people more often opt for combos and pair products rather than buying singles. Bundling a gift with a flower arrangement can boost your sales and profits because it saves time and allows people to have multiple tasks on Easter. If you offer discounted prices on combo/bundled products, you're more likely to see increased sales.

Then, promote those bundles and combos by showcasing photos and videos on your Easter discount page and social media platforms.

Create Easter bundles/combo

7. Referral program

On Easter Day, attract more customers and keep them coming back by offering discounts and shopping coupons for referring friends.

8. Pre-Easter coupon program

You can introduce a coupon program 1-2 weeks before the holiday to boost your Easter Day sales. Give coupons to customers who shop at your store/website 3-4 weeks before Easter. This strategy not only increases sales leading up to Easter but also encourages early purchases, as usually, shopping slows down 1-2 weeks before the holiday.

9. Influencer collaborations

Influencers spend years establishing their credibility among their followers, so collaborating with local influencers can be an effective Easter marketing. They can feature your products and highlight seasonal specials or sales. Alternatively, collaborate with an influencer to promote an upcoming event that you are going to host at your store (games and music event with an influencer) that aligns best with your business goals.

10. SMS marketing

As said, “Old is Gold,” SMS marketing always works as it requires the internet or needs to open an email or any other application. So send Easter-themed messages directly to your customers' phones.

SMS has high open rates, and we guarantee your messages will be noticed quickly. So, you must try something like this:

Easter Flash Sale! Only 24 hours – Enjoy 30% off on everything!
Use code EASTER30 when you check out. (for online orders)
Shop now to grab the deals! [Your Website Link].
SMS marketing

Image Source: smsbump.com

11. In-store marketing

If you own a store and wanna grow your seasonal sales, then make sure the Easter spirit reaches your physical. You can consider these options:

i. In-store Decorations and Events:

  • Transform your store with Easter decorations to attract more visitors. Host engaging events like meet-and-greet unknowns, making festive wreaths, Egg-experiments, egg dish competitions, Egg hunts, and many more.
  • Those events will become a memory for customers and boost your brand recognition. And, you can encourage participants by giving shopping coupons and gifts.
In-store Decorations and Events

Image Source: Google

ii. Special In-store Promotions:

  • Many stores set up a photo booth with Easter-themed props and backgrounds during the holiday week. And offer freebies to customers who share their photos on social media.
  • You can encourage customers to visit the store by offering exclusive promotions. For example, you could offer discounts on Easter combo products.

12. Content marketing

In a recent survey, more than 85% businesses accept that content marketing is a highly effective method to draw people to their websites and turn them into customers. You can consider creating engaging blogs with Easter-themed topics such as "Top 20 Easter Gift Ideas" or "How to decorate home on Easter." These blogs will allow you to feature your products in a context that resonates with readers.

13. Partnerships and community engagement

To build meaningful connections within local communities, you’ve to build partnerships and engage in community functions. If possible, then send your representative to local Easter events and consider sponsorship opportunities. There are many ways to promote your business in such events, like hosting a booth, providing free food or drink, or becoming an official sponsor.

Apart from a business standpoint, engaging with communities demonstrates your commitment and fosters goodwill. It also discloses your business to local customers, potentially broadening your customer base.

Partnerships and community engagement

Image Source: Google

14. Social media ideas

There are several social media concepts to engage with your potential customers on Easter. Here we mentioned some Easter-themed photo challenges:

Social media ideas

Image Source: Google

  • Best Easter egg decorator
  • Most creative Easter family photo
  • Easter recipe challenge
  • Top outdoor photo challenge
  • Easter decoration using your products

Conclusion

Easter season offers a prime opportunity for businesses to drive sales and engagement. Every retail business, from fashion to grocery, can capitalize on the holiday season by implementing those 14 Easter Marketing Strategies outlined in this blog, including discounts, in-store events, influencer collaborations, and community engagement.

From utilizing PPC to creating in-store experiences and leveraging social media challenges, these tactics can attract new customers and foster goodwill within the community.

You can maximize profit and leave a lasting impression on your audience this Easter with our strategies.