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Want to Increase Pizza Sales? Invest in Right POS System Today

Published Oct 21, 2022 Restaurant
9 Ways to Increase Pizza Sales With the Right POS System
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“Quick Summary” The pizza industry is a $46 billion-a-year industry in the United States alone. The average American eats 180 slices of pizza yearly. That's a lot of pizza!

You know the competition is fierce if you're in the pizza business. So, how do you increase pizza sales and get an edge over the competition? There are several different things you can do to give your business a boost. One of the most effective ways to increase sales is to invest in a quality point-of-sale (POS) system.

A POS system can streamline your ordering process, making it easier and faster for customers to get their hands on your delicious pizza. It helps track your inventory and sales data, giving valuable insights into what works and what doesn't. Read on to learn more about how a POS system can help you increase pizza sales!

9 Benefits of Using a POS System for Your Pizza Restaurant

Here are a few top-notch POS system benefits for your Pizza restaurant!

9 Benefits of Using a POS System for Your Pizza Restaurant

1. Support In-House Driver Management

POS systems can come with features that support in-house driver management. 

You can dispatch drivers directly from your POS system, saving you time and hassle. In-house driver management can also help you keep track of your drivers' whereabouts, ensuring that they are making their deliveries on time.

2. Call Out Takeout and Delivery Orders

Your POS system should make it easy for customers to place takeout and delivery orders. Ensure your menus are marked with takeout and delivery options and that your POS system lets customers specify their order type. This will help you keep track of which orders are for delivery and pick-up, ensuring that everyone gets their pizza hot and fresh.

3. Use Promotions and Discounts

You can use your POS system to run promotions and discounts on your pizzas. For example, you could offer a discount for large orders or give a loyalty punch card that offers a free pizza after 10 purchases. By running promotions, you'll increase sales and build customer loyalty.

4. Integrate With Third-Party Services

If you want to take your pizza business ideas to the next level, consider integrating with third-party services like delivery apps. Customers are increasingly looking for pizza places that offer delivery and takeout options, so it's important to ensure that your business is visible on these platforms. 

A quality POS system can integrate with popular delivery apps like DoorDash and GrubHub, making it easy for customers to order your pizza.

5. Track Data and Report Your Sales

What gets measured gets managed. That's why one of the best ways to increase pizza sales is to track your data and report your sales. A quality POS system will allow you to see how many pizzas you're selling, what toppings are popular, and what times of day or week are busiest. This information is invaluable when it comes to making adjustments to your menu or pricing, and it can also help you make staffing decisions. 

For example, if you see that Saturday nights are always busy, you might decide to add an extra shift or two on those nights. Or, if you notice that a particular topping isn't selling well, you can take it off the menu and save some money on ingredients.

6. Collect Your Customers' Emails and Phone Numbers

A POS system can help collect your customer's contact information to send them special offers and promotions. This is a great way to increase sales and keep your customers coming back for more.

7. Create a Loyalty Program From the Register

Creating and managing a loyalty program that rewards your customers for their repeat business is easy when using a POS system. If you offer discounts or rewards points for every purchase, customers will be more likely to return to your pizzeria. 

You can even use your POS system to send automated loyalty program emails, keeping your customers engaged with your brand.

8. Make it Easy to Order Online

To boost pizza sales, make it easy for customers to order online. Your POS system should include an online ordering module that integrates seamlessly with your website. 

Customers should be able to order their favorite pizza with just a few clicks, and they should receive automatic updates about the status of their order. Online ordering is a great way to increase sales, especially if you offer delivery or takeout options.

9. Train and Support Your Staff

Your staff is the face of your business, so it's important to ensure they are properly trained and supported. POS systems can be complex, so your staff must be properly trained on how to use the system. Pizza POS provides excellent training materials and support to ensure your staff is up to speed.

What Makes a Pizzeria Different From Other Restaurants?

Pizzerias are unique in a few ways. For one, pizza is typically ordered by the pie rather than by the slice. This means that customers are often ordering multiple pizzas at once. 

Pizzerias also tend to have a higher volume of orders than other restaurants. And lastly, pizzas are often made to order, which can add time pressure to the equation.

Consider these factors when choosing a POS system for your pizzeria. Luckily, POS systems designed specifically for pizzerias consider all of these factors. So what are you waiting for? Boost your pizza sales by using the right POS system!