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How to Open Your Own Frozen Yogurt Business?

Published May 10, 2023 Restaurant
How to Open Your Own Frozen Yogurt Business?
6 Best Tips For Starting A Profitable Coffee Shop
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“Quick summary” Frozen yogurt is an increasingly common substitute for ice creams, and frozen yogurt businesses can be found in many malls and retail locations. So, clearly, its popularity is expanding at a fast pace.

Many people prefer it to ice cream and view it as a sort of affordably indulgent luxury. The frozen yogurt industry could be an interesting and profitable business option, given its popularity and health benefits.

As an aspiring businessperson, you can profit from an expanding market of consumers who like frozen yogurt's low-fat, tasty delight.

Are you looking forward to starting this business and wondering how to open a frozen yogurt business? We have got you covered.

We have compiled this entire guide on how to start a frozen yogurt business and have your frozen yogurt business up and operating in no time.

Let's begin!

Easy Step by Step Guide to Open a Frozen Yogurt Business.

Starting With Basics First!

Before we move forward to get onto the ultimate guide on how to start a frozen yogurt business, let's be clear with the basic things first about what you need and what things you should consider.

These basics will cover sourcing, getting the funding, whether to opt for Self-Serve or Full Service, individual or franchise, choosing the right location, and other crucial things.

Let's understand in detail…

1. Secure Funding

If you are looking to secure funding to start your own frozen yogurt business, then check out some of the following effective steps to get funding:

  • SBA Loans: The SBA offers a variety of loans to small business owners, and these loans typically have lower interest rates and longer repayment terms than traditional bank loans.
  • Bank Loans: Many banks offer small business loans but may have higher interest rates and shorter repayment terms than SBA loans.
  • Personal Savings: If you have your personal savings, then this is the best option if you can invest that in your business. You can even ask your family and friends to invest in your business in exchange for equity or interest.
  • Angel Investors: Angel investors also offer to fund startups in exchange for equity in the company. Apart from funding, angel investors provide the required guidance and connections to help grow the business.
  • Crowdfunding Platforms: Crowdfunding platforms can help you raise funds for your frozen yogurt business. If you have something unique in mind, then getting funding through crowdfunding platforms becomes much easier.
  • Venture Capital: Venture capital firms invest in high-growth startups with the potential for large returns. If you have a reliable business plan, then you can easily secure funding to get started.

2. Self-Serve or Full Service?

When you are launching a frozen yogurt business, there are so many different factors that you keep in mind. Also, there are different approaches you abide by, such as the self-serve model or the full-service strategy for your frozen yogurt business. Each has a unique mix of benefits and drawbacks, so it's crucial to research and select the best model for you.

Do you prefer allowing consumers to serve themselves or having employees do it? Customers can create their own frozen yogurts in self-serve yogurt restaurants, which charge by ounce. All of the yogurt flavors and toppings are available for customers to use.

On the other hand, full-service staff members make everything and serve it to their customers. Since frozen yogurt is meant to be a healthy option, the vast majority of current frozen yogurt restaurants are self-serve, which consumers tend to enjoy because they can regulate their portion sizes and be as creative as they'd like with colors and extras.

However, there are still customers who want everything ready-made to eat. So do your research and go for the right option.

3. Consider Franchise Options

Apart from starting your own frozen yogurt business, you can even opt for franchise options for your frozen yogurt business. When so many other frozen yogurt restaurants compete for customers' dollars, joining a franchise with an established brand and tested methods can help a business get off the ground.

Additionally, if you buy a franchise, you'll probably get a territory all to yourself. Having your own area ensures you won't be competing with other franchises of the same brand, even though competition with other frozen yogurt shops may still exist. Most startup costs to open a frozen yogurt shop are incurred in purchasing furnishings, followed by expensive machines, equipment, and high-quality supplies.

However, Franchise owners have access to lower prices on almost everything that you need to start your frozen yogurt business, such as equipment, inventory, and supplies through group purchasing agreements negotiated by the franchisor, and even your frozen yogurt franchise profit margin is comparatively higher.

So, in this way, you can be able to save a lot of money and time while generating better revenues for your frozen yogurt business.

4. Taste and Choose

Introducing a wide range of flavors and toppings is an excellent way to attract customers to your frozen yogurt business. However, when you have so many diverse options, it can be challenging to pick up the right flavors and toppings that will appeal to your customers.

To make the selection process easier, here are some tips to help you choose the best flavors and toppings for your customers:

  • Strike the Balance: Offer a variety of flavors and toppings to appeal to different customers, including those who prefer sweet, savory, or tart. Make sure to strike a balance between classic and trendy flavors to appeal to a broad range of customers.
  • Keep Health-Conscious Customers(in Mind): You should even include options catering to customers with dietary restrictions, such as gluten- or dairy-free options.
  • Creativity at the Core: Experiment with new and unique flavor combinations to make your frozen yogurt stand out and appeal to your customers.
  • Adapt to the Right Trends: Keep an eye on emerging flavor trends to stay ahead of the competition and attract a huge number of customers to your shop.
  • Feedback is Crucial: Gather feedback from your customers to learn what flavors and toppings they enjoy most. Be consistent in getting feedback and implementing them to keep your customers satisfied.
  • Quality Over Quantity: It's better to offer a smaller range of high-quality flavors and toppings than to have a large variety of lower quality. So, better you should focus on using fresh, high-quality ingredients and invest in a good-quality frozen yogurt machine to ensure that your product is of better quality.

5. Find a Good Location

The success of the frozen yogurt restaurant depends on finding a place to buy or rent that is conveniently located close to busy locations, including strip malls or food courts.

While some shops will have a dedicated location, others might operate from a kiosk or mobile cart. There is a significant cost difference, so make sure to do the research and opt for the best location for your business needs and budget.

Suppose you decide to go for the franchise option. In that case, one benefit is that the franchisor can have access to local market research to assist you in choosing a suitable location for your new frozen yogurt business. Additionally, the franchise organization might help you bargain a lease with a business landlord.

If you're launching an independent store, we recommend you get in touch with an experienced real estate agent who can help you choose a suitable location for your new business. Also, consult an expert consultant to conduct an inspection before signing a lease to make sure the area can accommodate your needs and comply with local health regulations.

6. Create a Comfortable Atmosphere

Customers appear to like yogurt stores that operate in a peaceful and pleasant environment for their clients. Customers should have a space to relax, read, or talk while enjoying their frozen delicacies at the establishment. If you want to leverage this trend, provide an environment where your customers are able to relax while using their laptops alone or in groups at tables.

Here are a few tips you can apply to create the right atmosphere at your frozen yogurt shop:

  • Use scent diffusers or candles with calming scents like lavender or vanilla.
  • Offer free Wi-Fi for customers to browse or work while they enjoy their yogurt.
  • Pick a store location that is accessible and reasonably roomy for a yogurt date after work or during your lunch hour.
  • Have a designated quiet area for customers who prefer a more peaceful environment.
  • Display artwork or decor that promotes relaxation, such as nature scenes or abstract paintings.
  • Offer a variety of seating arrangements, including booths, tables, and bar stools.
  • Use low lighting in the evening to create a cozy atmosphere.
  • Use signage and displays to communicate a welcoming and friendly vibe.
  • Use plants or greenery to create a natural and calming ambiance.
  • Invest in comfortable furniture that makes your customers feel relaxed and at peace.

Market Research

First, before starting to open your own frozen yogurt business, you need to research many different things, including market research, researching the target audience, and even conducting a SWOT analysis. All this research helps you in getting a better idea of what's happening in the market, what your audience wants, and what difference you can make to stand out from the crowd.

Researching The Market

Before beginning any business, market research is extremely important, and it can make or break your venture.

  • Visit Your Competitors: Take the time to get to know your rivals. You need to find out your competitors doing the same business in your location(if any). You can visit these places if you want to see the best results (go on a busy night or day). You can even analyze their shop, their menu, and what different you can do to stand out from others.
  • Survey Potential Clientele: Find out if locals would go to a dessert shop similar to the one you intend to open. You can complete this through online forms or even via social media groups.
  • Research the Market Size: The popularity of the frozen yogurt business is surely growing. Still, you need to know the scenario at your location, city, state & country as a whole. You need to find out if people are aware of this or not. If yes, how can you stand out, and if not, how can you create hype?

Identifying the Target Market

If you're thinking about starting a frozen yogurt business, among the crucial things that you should consider is about your target market. After all, in order to build a successful business, you must understand your customer.

Here are some of the ways through which you can analyze your target market:

  • Age: One is to take your potential consumers' ages into account. Do you market to children, teenagers, or adults? It will help you out in taking a personalized approach toward your customers.
  • Location: Location is a different technique to analyze your target market. Are you selling in a populated city neighborhood or a more rural one? Also, consider their lifestyle and physiography to make a calculated decision.
  • Interests of Your Target Market: Once you have determined your target market's demographic, you must ascertain their interests. It entails studying the market you want to serve and conducting market analysis.

After you've analyzed your target market and what interests them, you can examine how you can increase your business visibility and what you can provide at your store to get them to come in.

Depending on the research of your target market, you may move on to making important decisions like customer service, marketing strategy, and the aesthetics and feel of your place.

Conducting SWOT Analysis


  • Starting a frozen yogurt shop typically requires less capital investment compared to other food businesses while also making greater profits, making it an attractive option for entrepreneurs.
  • Frozen yogurt is generally a healthier dessert option compared to other sweet treats, which is a strength for the industry.
  • Frozen yogurt shops offer a wide variety of flavors and toppings, allowing customers to create their own unique and customized desserts.


  • High competition in the frozen yogurt industry makes it difficult for new entrants to gain market share.
  • Inability to get skilled and experienced chefs to handle the operations.
  • Limited menu offerings are one of the greatest weaknesses of the industry, as they may not attract customers looking for a wider range of food options.


  • And increase in yogurt enthusiasts in your market area.
  • Frozen yogurt shops can easily expand their offerings to include other healthy snacks and drinks, such as smoothies or protein bars, to attract a wider range of customers.
  • Partnering with gyms or fitness centers to offer healthy snacks or meal options.


  • The issues include Problems with liability and the economy.
  • The American Food and Drug Administration (FDA) can opt to impose stringent requirements that might affect your business.
  • Consumer preferences can shift quickly, and if a new trend or dessert option becomes popular, it could lead to decreased demand for frozen yogurt.

Business Plan

After researching, you need to create a reliable business plan that includes everything related to your business. After the plan, you also need to decide upon Identifying potential suppliers & establishing the channel, deciding upon legal entities, and calculating startup costs and projected income. After prepping the business plan and doing all the necessary calculations - you can move forward with the proceedings.

Curtains Comprehensive Business Plan

Getting started with your business and having an actual roadmap to success is quite helpful. You need to draft an actionable business strategy for your frozen yogurt business. Here are some pointers that will assist in creating a plan that will hold up in the eyes of lenders and investors.

  • Describe Your Business Strategy: The most successful companies have a strategy, which is a specific set of goals and actions intended to achieve a particular goal. Develop a deeper grasp of your frozen yogurt business structure by setting attainable goals.
  • Create a Financial Model: The financial model should comprise statements of earnings, cash flow statements, and balance sheets. Recognizing the financial environment and being ready for the unexpected is essential to creating a profitable business.
  • Plan for Contingencies: Since the future cannot be predicted, prepare for a variety of outcomes. Be aware of frequent dangers in the frozen yogurt sector, such as seasonality, rivalries, and health restrictions, and plan how to handle them.

Making a business strategy can be stressful, but in the long run, it might end up saving you time and money. After you've completed the preceding procedures, you may be confident in your company and open the door to needed finance.

Identifying Potential Distributors & Establishing the Channel

Identifying potential suppliers and establishing a reliable channel is important for your frozen yogurt business. You need to research and find the best suppliers out there who can supply you with high-quality products at an affordable rate.

Research all the options and don't go for the cheapest options available; you need to consider all the other qualities as well while looking out for suppliers.

Quick Tip: You also need to have backup options available in case your current supplier can't deliver on time. Then, you can seamlessly fulfill your requirements through a backup.

Apart from sorting the supplier, you also need to sort out your supplier distribution channel, as it greatly impacts your overall business and customer experience.

Networks of suppliers are crucial phases in the supply chain that help move and store goods from the provider stage to the customer stage. Distribution is a crucial component in determining the general profitability of your frozen yogurt business because it has an immediate effect on both supply chain costs and consumer experience.

Achieving good distribution can help you meet a range of supply chain goals, from high responsiveness to low cost of frozen yogurt shops.

Deciding on Business Structure

To start a frozen yogurt business, you must establish a legal corporation. It will not only help your business in raising funding but also helps in compliance with all the legal regulations and prevent hassles in the future. It will also protect you from responsibility.

A corporation, collaboration, limited liability company (LLC), or sole proprietorship are some popular business structures you can choose from. Because each type of corporation has unique benefits and drawbacks, you must choose the one that is ideal for you.

  • Sole Proprietorship: If you are the only business owner, a sole proprietorship is a viable option for your business needs. For this structure, there won't be a lot of paperwork to deal with, and it is easy to set up.
  • Partnerships: Partnerships are also simple to set up. In this, you need to find a reliable business partner you have faith in and who has complementary abilities for your business. It is crucial to have a documented partnership agreement outlining the obligations of each partner.
  • Limited Liability Company: An LLC is a hybrid business structure that combines elements of a corporation and a partnership. A limited liability company (LLC) is a smart alternative for a small group of founders since it provides personal liability protection. LLCs are typically more complex than sole proprietorships or partnerships.
  • Corporation: A corporation is a legal entity separate from its owners (shareholders). It has its own rights and liabilities and provides limited liability protection to its owners.

Determining the Startup Expenses and Estimated Income

The expenditures and projected incomes are among the most crucial factors to take into account when starting a frozen yogurt shop.

Although calculating the costs and profits can be challenging, you can obtain a general idea by researching the startup costs of opening a frozen yogurt shop.

Check out some of the common costs associated with starting a frozen yogurt business:

Startup Costs:

  • Lease or purchase of space: $50,000
  • Equipment: $20,000
  • Inventory: $10,000
  • Licenses and permits: $1,000
  • Marketing: $5,000
  • Legal fees: $2,000
  • Total startup costs: $88,000
  • Operating Costs (per month):
  • Rent: $5,000
  • Utilities: $1,000
  • Employee wages: $8,000
  • Marketing: $2,000
  • Supplies: $2,000
  • Total operating costs: $18,000

Projected Income (per month):

  • Number of customers: 500
  • Sales revenue per customer: $6
  • Total sales revenue: $3,000
  • Total revenue (per month): $150,000

Net Income:

  • Total revenue - Total operating costs = Net income
  • $150,000 - $18,000 = $132,000

When you are looking to start a frozen yogurt business, it generally involves more than just creating a tasty menu and finding a location to sell it. You need to abide by various legal requirements and regulations that you should consider to ensure that the business is set up and operated properly.

These requirements include registering the business, obtaining necessary licenses and permits, complying with health and safety regulations, protecting the business with appropriate insurance coverage, and other things around.

Suppose you understand and adhere to these legal requirements. In that case, a frozen yogurt business owner can ensure the safety of their customers and the success of their business while also preventing all future hassles.

Registering Your Business

The exact process for registering a business can vary depending on the location and type of business you are starting. Also, you need to sort out a few things before registering your business - so check out the following steps.

  • Decide on the Right Business Structure: Before you register your business(as we have already discussed), you need to decide the type of business structure proprietorship, partnership, LLC, corporation, or other structure. Based on the structure, you can go for a business license.
  • Pick up the Unique and Quirky Business Name: Once you've decided on a business structure, you'll need to choose a name for your business. Ensure the name is unique and not already used by another business. And then register the business.
  • Register Your Business: Depending on your location, you also need to register your business with your state or local government. It usually involves filing for paperwork, obtaining a business license, and paying fees.
  • Register for Taxes: You will likely need to register your business for federal, state, and local taxes, which usually include income taxes, sales taxes, or other types of taxes.

Getting the Required Licenses and Permits

The process of opening a new frozen yogurt shop can be exciting, but it's important to keep in mind that getting the necessary licenses and permits is a crucial step, and you should skip that one. You can get into future risks such as fines, penalties, shutting down your business, and many other legal troubles if you operate without the necessary licenses and permissions.

Depending on your business location, the services you provide, and the products you sell, you will need different licenses or permissions for each activity.

We recommend you consult a specialist to ensure you have all the appropriate licenses and permits for your frozen yogurt business.

Here are some of the licenses and permits you need to start your frozen yogurt business:

  • Food Service License
  • Sales Tax Permit
  • Building Permit
  • Sign Permit
  • Fire Department Permit
  • Health Department Permit
  • Zoning Permit
  • Occupancy Permit
  • Signage Permit
  • Music License (if playing music in the store)
  • Waste Disposal Permit
  • Air and Water Pollution Control Permits (if applicable)
  • Parking Permit (if operating in a parking-restricted area)

The licenses and permits might vary based on your location, business, and its offerings.

Quick Tip: To remain compatible with local laws, don't forget to renew your licenses and permissions on a regular basis.

Compliance with Health & Safety Regulations

Another crucial consideration is compliance with health and safety regulations to ensure no problems later on and even keep your space safe.

Let's evaluate the health & safety regulations you need to abide by for your frozen yogurt businesses:

  • Food Safety: The first consideration is compliance with food safety regulations to ensure your frozen yogurt is safe for consumption. It includes proper handling, storage, and preparation of ingredients, as well as maintaining cleanliness and hygiene in your kitchen and serving areas.
  • Fire Safety: Apart from food safety and fire safety, you also need to comply with fire safety regulations to ensure that your business is protected from fire hazards. It includes having appropriate fire safety equipment, such as fire extinguishers, smoke detectors, and sprinkler systems, and ensuring that your employees are trained in fire safety procedures.
  • Food Labeling: Being in the frozen yogurt business, you need to properly label your frozen yogurt products, including allergen information, nutritional information, and any other required information.
  • Employee Safety: You are responsible for ensuring that your employees are safe while working in your frozen yogurt business. It includes providing appropriate safety equipment, training employees in safety procedures, and keeping your workplace free from hazards.
  • Health and Safety Training: You need to provide your employees with health and safety training to ensure that they know how to identify and prevent potential hazards in the workplace.
  • Building Codes: You need to comply with all the necessary building codes to ensure that your business meets minimum safety standards, such as having proper ventilation and lighting and ensuring that your building is structurally sound.

Marketing Strategies

Marketing is essential when you are looking forward to starting your frozen yogurt business, as it provides much-needed visibility to your newly opened business. The marketing strategies include designing a detailed marketing plan, utilizing social media and advertising, followed by offering appealing discounts and promotional offers to your customers.

Developing a Marketing Plan

Launching a new company is exciting, and marketing is essential to the success of your frozen yogurt stand venture.

Here's how you can develop an effective marketing plan:

  • Determine the Audience You Are Targeting: It's critical to identify your target market before you begin marketing your company. Marketing campaigns will be more effective if you are aware of your ideal client.
  • Create a Powerful Brand: Your brand is the core of your marketing approach. Ensure your brand identity is distinct and includes a logo, brand colors, and messaging appropriate for your target market.
  • Make a Stellar Content Strategy: By planning your material, you can ensure that your social media, website, and blog all convey the same message. It can involve producing content for your blog, on social media, and elsewhere that is in line with your brand and target market.
  • Utilize Social Media: Social media may be a very effective marketing tool for your frozen yogurt business. Determine which social media platforms your target audience uses frequently and establish a presence there.
  • Don't Forget Offline Marketing: We all know that we are living in the digital world, but we shouldn't forget the importance of offline marketing, which includes flyers, pamphlets, collaborating with other businesses, attending events, and much more to make your marketing plan more effective for your business.

Quick Tip: Keep in mind that marketing is a continuous activity, so monitor your progress and tweak your plan as necessary. You may create buzz and gradually expand your customer base with a clear marketing strategy and persistent efforts.

Utilizing Social Media Marketing & Advertising

As promised - here we are! We will be discussing utilizing social media for your marketing and advertising needs. To get the best results and leverage the platforms in the best manner possible, you need to identify where your target audience is spending the most time and then choose the right platforms.

Even after that, the work is not over yet. As per your target audience and chosen platforms- you need to develop a stellar content strategy to get the most out of each platform.

Here are some tips for social media marketing and advertising that will help you:

  • Engage with your audience through social media channels (on a constant basis).
  • Share high-quality images of your products and BTS videos of your space, and even keep your customers updated with newly launched offers and promotions.
  • Run social media campaigns to increase your brand awareness and spread the word.
  • Leverage the power of influencer marketing by collaborating with relevant influencers in your area.
  • You can even collaborate with other brands to reach a wider audience and grab their attention.
  • Monitor your analytics and adjust your strategy accordingly.
  • Use hashtags strategically to increase visibility.

Offering Appalling Promotions and Discounts

Offering promotions and discounts should be part of a larger marketing strategy and not the only way you attract customers to your business.

So, it's important to provide quality products or services, excellent customer service, and a positive overall experience to keep customers returning (along with launching appealing promotions and discounts). Also, make your budget and decide about the proportions you can offer!

Here are some of the tips you need to keep in mind before deciding on promotions and offers for your customers:

  • Know your target audience and what types of promotions they will likely respond to, then take your decisions accordingly.
  • Set clear goals for your promotion, such as increasing sales, clearing inventory, or attracting new customers.
  • Create a sense of urgency by setting a deadline for the promotion or offering a limited number of discounts.
  • Promote your offer through various channels like social media, email, your website, and other channels to reach a wider audience and gain maximum benefit.
  • Ensure your promotion's terms and conditions are clear and easy to understand for your customers.
  • Last but not least, measure the results of your promotion to determine its effectiveness and make adjustments to bring in better future results.

Choosing The Right Equipment and Ingredients

Choosing high-quality equipment and Ingredients is a must-have for every frozen yogurt business. We will be covering adding information on choosing the right type of frozen yogurt machine, determining the best toppings and flavors, and even selecting the utensils and containers.

Make sure you consider your business requirements thoroughly and then decide on the required equipment, ingredients, utensils, containers, etc.

Choosing a Quality Frozen Yogurt Machine

Picking up the right type of frozen yogurt machine for your business requirements is essential to ensure you can produce high-quality frozen yogurt efficiently and effectively.

Here are some factors to consider when selecting the best-frozen yogurt machine for your business:

  • Production Capacity: You need to consider the volume of frozen yogurt you need to produce in a given time frame and accordingly decide the capacity of the machine you want!
  • Type: There are several types of frozen yogurt machines; some machines require pre-freezing of the mix, while others have a built-in freezer. Some machines have one flavor, while others have multiple flavors. So, based on your requirements, you need to make your decision.
  • Size: You should consider the available space in your business to decide the right size for your frozen yogurt machine.
  • Quality: Look for a durable machine that is easy to maintain(It will be costly but worth it in the long run).
  • Price: Frozen yogurt machines come in a range of prices, so you should consider your budget before making a purchase. However, keep in mind that a cheaper machine may not have the same quality or features as a more expensive one.

Deciding on the Best Toppings and Ingredients

The toppings and ingredients you offer to your customers can greatly impact your customers' overall experience, so it's important to put time and thought into selecting the best options for your business.

As a frozen yogurt shop owner, you should be aware of the particular flavors and toppings that clients want. One neighborhood might prefer traditional flavors like strawberry, cherry, and chocolate. Other communities might want to taste flavors like bacon or churros.

Additionally, you should keep an eye on emerging topping trends by following rivals, watching culinary television, and keeping an eye on social media.

Here are some of the popular toppings you can keep for your frozen yogurt business:

  • Candy bears
  • Cereal Peanuts
  • whipped cream
  • Chocolate, strawberry, and other sauces are available.
  • Mochi
  • Chocolate and Brownies
  • Crumbled candy bars like Heath, Snickers, and Crunch
  • Fruit varieties include strawberries and blueberries

Here's a quick Tip: Offer options that cater to customers with dietary restrictions, such as gluten-free, dairy-free, and vegan toppings and ingredients. Also, you need to make sure your toppings and ingredients are fresh and of high quality.

Choose Appropriate Utensils and Containers

For several reasons, selecting the appropriate utensils and containers for your frozen yogurt business is crucial. When you select the right utensils and containers for your business requirements, you can provide your customers with high-quality, safe, and hygienic frozen yogurt.

The right utensils and containers can help you prepare and serve your frozen yogurt efficiently, accurately, and in a controlled manner. It can help you minimize waste, maintain consistency, and meet your customers' expectations.

And these Streamlined operations can help you serve more customers in less time, improve your revenue, and increase your profits. Additionally, investing in durable, high-quality utensils and containers can help you avoid the cost of frequent replacements and repairs, saving you money in the long run. Overall, selecting the appropriate utensils and containers is a critical part of setting up a successful frozen yogurt business.

Here's the list of utensils and containers you will going to need for your frozen yogurt business requirements:


  • Yogurt machines
  • Scoops
  • Toppings dispensers
  • Mixing bowls
  • Spatulas
  • Whisks
  • Measuring cups and spoons
  • Cutting boards
  • Knives
  • Blender


  • Yogurt cups
  • Ice cream cones
  • Topping cups
  • Serving spoons
  • Napkins
  • To-go containers
  • Storage containers for ingredients
  • Trash cans and liners
  • Cleaning supplies and utensil holders

Note: These are general requirements, but you need to evaluate your requirements and make decisions accordingly.

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Hiring Employees

You have all the necessary ingredients and equipment, did your research, and even finalized the location - but the most important part is execution and customer service. And the execution is done by your staff. The very first step is determining your requirements and then putting your requirements out there on the job boards and necessary platforms.

Then, screening and choosing the best employees. Even after the hiring, your work is not over. You still need to provide your employees with uniform training to ensure they work as per your business requirements and deliver optimum customer service.

Deciding Your Requirements

Hiring the right employees is critical for the success of your frozen yogurt business. Remember that hiring the right employees is a process that takes time and effort.

To help you in making the best decision in hiring the employees, Here are some tips for hiring the best employees:

  • Clarify the Job Roles: Identify the specific job roles you need to fill, such as cashier, server, or manager, and create job descriptions outlining the duties and responsibilities of each role.
  • Deciding on the Necessary Skills and Qualifications: You need to decide on the skills and qualifications necessary for each job role, such as previous experience in the food service industry, customer service skills, or cash handling experience.
  • Determining Your Budget Is Crucial: Before you begin the hiring process, determine how much you can afford to pay your employees. Be sure to factor in costs such as taxes, benefits, and training.
  • Develop a Consistent Hiring Process: It's quite helpful if you have established a clear and consistent process for hiring employees, including job postings, screening candidates, conducting interviews, and making offers.

Creating Job Descriptions and Responsibilities

Hiring the right employees can significantly impact your business's success, from providing excellent customer service to maintaining high standards of cleanliness and food safety.

So, creating job descriptions and defining responsibilities(properly) for your frozen yogurt business will make a world of difference in building a competent and productive workforce.

A well-written job description helps attract qualified candidates and provides a clear understanding of what the job entails.

Here are some tips to help you hire the best employees for your frozen yogurt business:

  • Be Clear About (What You Want): Be clear about the qualifications, skills, and experience you are looking for in a candidate. It helps you attract the right candidates and ensures that you are hiring someone who can perform the job effectively.
  • Emphasize Customer Service Skills: Excellent customer service skills are crucial in a customer-facing business like frozen yogurt. Ensure to emphasize this in the job description and look for candidates with a track record of exceptional service.
  • Look for a Positive Attitude: A positive attitude(in your staff) can go a long way in creating a welcoming and friendly environment for your customers. Look for candidates who are enthusiastic and have a can-do attitude.
  • Prioritize Reliability: In small businesses, reliability is the key, and even less employee turnover means a better brand reputation. So, you should look for reliable and dependable candidates for your business.

Hiring Staff & Training

After putting out job descriptions and responsibilities, you need to begin recruiting.

Once the hiring process has started, you must screen and choose qualified candidates. It could entail testing, background checks, and interviews. Remember that, regardless of the approach, it is crucial to uphold labor regulations all along the way.

The training process starts once you've chosen your employees. It's critical that staff members receive training and comprehend their duties.

It should cover instructions regarding customer interactions, serving, using equipment, handling money, managing food safety, and overall shop operations. You should also give them an overview of the company's policies and processes, as well as expectations and performance-related feedback.

It is a good idea to create a training plan to make sure training is efficient. All trainees should receive a "training binder" outlining the objectives, schedule, and resources pertinent to their position.

After training, it's critical to continue offering staff members assistance and feedback as well as possibilities for professional progression. It will contribute to a more engaged, effective, and motivated workplace.

Opening Day

Then comes D-day! Inauguration of your frozen yogurt shop. Preparing for the grand opening may take a toll, and you need to deal with so many different things, such as making arrangements and ensuring everything is ready for the big day, and you can seamlessly deal with all the unforeseen circumstances.

The crucial thing (here) is prepping in advance for everything and keeping calm and patient so you can manage everything with ease and without much hassle.

Prep for the grand opening

The grand opening of a frozen yogurt business is a crucial event that gives your business the needed start. It is an amazing opportunity to create excitement and anticipation around your frozen yogurt business, attract new customers, and establish yourself in the market.

A well-planned and executed grand opening can generate buzz and positive word-of-mouth, leading to increased foot traffic and sales.

Here are some of the best practices that help you in planning for your grand opening:

  • Planning is Crucial: A successful grand opening requires careful planning. Start planning at least a few weeks in advance and make a detailed checklist to ensure seamless operations.
  • Gather Necessary Customer Details: Take advantage of the grand opening to collect customer information such as email addresses and phone numbers. Use this information to build your customer database and stay in touch with your customers.
  • Release Special Offers and Discounts: Offer special promotions or discounts to attract customers to your grand opening.
  • Free Samples Always Do the Trick: Offering free samples of your frozen yogurt is a great way to get people to try your product and potentially turn them into loyal customers.
  • Fun Activities Make So Much Sense: Create a fun and engaging atmosphere by hosting activities such as a photo booth, face painting, or live music.
  • Promoting Is the Key: Use social media, email marketing, and other advertising methods to promote your grand opening.

Ensuring everything is ready

Congratulations on your new frozen yogurt business! But to provide a best-in-class experience to your customers and make sure everything is ready for your customer, you need to keep in mind the following tips:

  • Clean and Organize the Store: Make sure that the store is clean, organized, and inviting to customers. It includes sweeping the floors, wiping down the counters, and ensuring that all equipment is in working order.
  • Stock up on Supplies: Ensure you have enough cups, spoons, napkins, and toppings to last through the day. It's better to have too much than too little, so be generous with your supplies.
  • Test Your Machines: Ensure your frozen yogurt machines are working properly and set to the right temperature. Test each machine to ensure that they are dispensing the yogurt correctly.
  • Have a Menu Ready: Create a menu board or menu cards that list all the flavors, toppings, and prices. It will help customers easily choose their favorite flavors and toppings.
  • Have a Backup Plan: In case something goes wrong, have a backup plan in place. For example, if one of the machines stops working, have a spare machine on hand or be ready to switch to a different flavor.

Deal With Any Unforeseen Issues(if Arises)

It's a big day, and you are dealing with so many different things and have so many customers to handle. So, you might need to deal with unforeseen circumstances, but in such a situation, it is important to be calm & patient and deal with the situation in the best way possible.

Here are some of the tips from our side to deal with such circumstances and handle them with ease:

  • Calmness Goes a Long Way: Unexpected issues can be stressful and overwhelming, but it's important to remain calm and focused during such circumstances. Take a deep breath, assess the situation, and develop a plan of action.
  • Communicate With Your Staff: Keep your staff informed of any issues and involve them in problem-solving. Also, you need to encourage open communication and provide support to ensure everyone is working together towards a solution.
  • Prioritize Safety: If the issue poses a safety risk to your customers or staff, take immediate action to address it. But, make sure to follow all safety protocols and regulations to prevent such situations.
  • Be Flexible and Adaptable: Unforeseen issues can impact your plans, but it's important to be flexible and adapt to the situation. In such situations, you need to look for creative solutions and be willing to make changes as needed.
  • Learn From the Experience: After resolving the issue, take some time to reflect on what happened and identify any lessons learned. Use this knowledge to improve your processes and prevent similar issues from occurring in the future.


And here, we are done with this ultimate guide on how to start a frozen yogurt business. Starting a frozen yogurt shop is no easy task. It can be overwhelming to come up with a company plan, find the necessary funds, choose the right permissions and licenses, find the ideal location, buy the equipment, choose suppliers, and develop a marketing strategy, among other things.

We know it is detailed and lengthy, but we assure you that this is the only guide you need to get started.

And, as you now possess the fundamental knowledge required to launch your own frozen yogurt business. By taking the actions outlined in this article, your company will not only be offering mouth-watering delicacies to customers in no time, but you also need to make sure that it is abiding by all applicable legal requirements.

We hope you have found this helpful in starting your frozen yogurt shop. Still, if you are looking for expert assistance in getting started, you can reach out to our team, and we would be more than happy to assist you!

Frequently Asked Questions(FAQs)

It might not be easy to come up with the ideal name for a frozen yogurt stand business. Think about selecting a name that expresses your goals and mission. Make sure to give your brand a unique and creative name.

To identify terms and phrases that can pique the interest of potential clients, brainstorm with your friends, family, and coworkers.

In order to make sure the name you select is acceptable in print and on the web, search for domain names that are already in use.

The worldwide frozen yogurt market is anticipated to grow at a CAGR of 3.7% from 2022 to 2032 and has reached a market worth of USD 2.1 billion in 2022.

The world's Greek yogurt market, which was valued at USD 2 Bn in 2021, comprises about 48% of the frozen yogurt market.

According to FMI data, the nutritional benefits of frozen yogurt are more than other types of dessert, such as ice cream, which contains a high fat and calorie content, and that is driving the market's expansion.

Additionally, a change in consumer eating habits and a focus on health have increased the demand for frozen yogurt.

The soft ice cream businesses are very profitable.

As per recent IBISWorld reports, the global ice cream market size was valued at $58.4 billion in 2020, and it is expected to reach $89.5 billion by 2026, with an annual growth rate of 6.6%. In the United States, the soft-serve ice cream market is estimated to be worth $3.5 billion.

The profitability of a soft ice cream business depends on several factors, such as location, operational costs, and pricing strategy. However, according to an analysis by FranchiseHelp, the average profit margin for an ice cream business is between 25% and 30%, which is considered high compared to other types of food businesses.

It's essential to note that these figures are general and do not reflect the specific profitability of any individual soft ice cream business.

If you handle 50 customers per day while generating an average sale of $5.00, then you will earn around $7500/month and around $100k every year. The number can vary based on a variety of factors such as location, taste, customers, marketing, and other things.

The cost of the key components of froyo, primarily fresh fruit, milk, cream, etc., might fluctuate, which will also have an effect on profitability. If you intend to have a toppings bar, you will need to keep an eye on it to save waste.

Gaining access to additional specialty products like cakes, candies, smoothies, protein drinks, and other desserts might increase sales.

Yogurt sales are likely to be greater during the summer and lower in the winter, so be careful to take seasonal variations into account when analyzing profitability.

The expense of starting an ice cream shop is high. You must consider equipment expenditures in addition to the price of renting, purchasing, or creating a store.

Next, consider the costs associated with purchasing the ingredients to manufacture your ice cream, paying the employees who will sell it, maintaining the lights and refrigerators, as well as other maintenance costs to open a frozen yogurt shop.

The answer thus depends on your particular business's requirements. Typically, ice cream parlor owners can anticipate spending $50,000.

Even yet, this rough estimate only applies to company owners who want to rent the space rather than buy it.