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How to Grow Your Customer Base with a POS System

Published Mar 15, 2017 Business
How to Grow Your Customer Base with a POS System
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“Quick Summary” In this day and age, customer retention can mean the difference between a successful business and an unsuccessful one. Customers want to feel that they are important to the business w qhere they are spending their hard earned money. With so much competition in the market, anything you can do to separate your business from others is important. Your POS system can help set you above the rest with advanced customer information capabilities.

Let the POS System be a Customer Retention Tool

One thing that all restaurant businesses rely on is repeat and regular customers. It is important to establish your customer base early on and keep them coming back. The small things you do can make the difference between a customer having an OK experience and one that really stands out to them as an outstanding experience. One thing that is important for customer retention is being genuine. Customers want to know that you genuinely care about them and their dining experience at your restaurant. Another thing that makes repeat customers feel important is remembering their name and order.

With so many customers, this can seem like a daunting task. How are you supposed to remember countless names and orders? Luckily in the digital age we live in, there are tools to help with everything, even remembering someone’s regular order.

General Customer Information

Having an integrated area where you can store general customer information is a must in this day and age. This kind of tool is what allows restaurants to automatically retrieve customer’s information simply by their phone number when they call in an order. A general section should collect basic information, such as name, address, phone number and birthday.

Customer Allergy Feature

The Ovvi POS restaurant software takes customer retention one step further with a customer allergy feature. With this feature, you can add the customer’s allergy information and then the system keeps orders from being placed that contain that allergen from being submitted for that customer. For example, if a customer has a peanut allergy, you would mark it in the system and no orders containing peanut oil or any other peanut product would be able to be placed for that customer without a manager override. This means any employee can take the order without the concern of accidentally making an allergy mistake.

The takeaway here is that well integrated customer retention tools can help take your business to the next level when it comes to customer service.

Ovvi POS Inc. is the leading POS software development company with the mission to advance the POS industry through extensive customer and user experience research coupled with innovative technology to serve the needs of retail and restaurant businesses. Schedule your Restaurant POS Software demo today.