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How Much Does It Cost to Open a Pizza Shop

Published Dec 07, 2022 Restaurant
How Much Does It Cost to Open a Pizza Shop
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“Quick Summarized” Have you ever thought about opening your pizza shop? If so, you're not alone. The pizza industry is one of the most popular choices for entrepreneurs looking to start their businesses. But how much does it cost to open a pizza shop?

The answer to that question depends on several factors, like the shop size, location, menu, and equipment. The average pizza shop startup cost is between $100,000 and $300,000, with most shops falling in the middle.

Of course, the cost of opening a pizza shop can vary depending on the factors mentioned above. Keep reading to learn more about the cost of opening a pizza shop and what you need to consider before taking the plunge!

Five Essential Steps for Pizzeria Startup Costs

How Much Does It Cost to Open a Pizza Shop

1. Location Costs

One of the biggest factors affecting the pizza shop startup cost is its location. If you're looking to open a shop in a major metropolitan area, you can expect to pay more for rent and other costs than you would in a smaller town. Keep this in mind when budgeting for your pizzeria.

The size and design of the pizzeria will largely dictate startup costs. For example, those opting for a smaller space may only need around $5,000 for essentials such as paint, signage, and light renovations.

On the other hand, someone starting from scratch in a larger location could expect to spend closer to $50,000 on these necessary costs.

The factors that impact your pizza location cost the most are:

  • Size of the pizzeria
  • Type of building
  • Leasehold improvements (if any)
  • Signage
  • Furniture and fixtures

2. Marketing Costs

You can answer the question “How to Start a Pizza Shop Business?” well, if you can determine the marketing cost necessary to generate brand awareness.

You'll need to spend money on marketing to get people in the door. How much you spend depends on your location, target market, and competition. 

For example, a pizza shop in a busy area with little competition may only need to spend a few hundred dollars on marketing.

In contrast, a pizza shop in a rural area with several competitors could expect to spend closer to $5,000.

The factors that impact your pizza marketing cost the most are:

  • Target market
  • Competition
  • Location
  • Type of marketing (e.g., online vs. offline).

Offering food products of superior quality, great taste, and affordable price can be the best marketing tool for your business. When your customers start promoting your brand through word of mouth, you incur zero marketing costs but open doors to huge profits. Additionally, this will bring down your marketing cost to some extent.

3. Administrative Costs

There are several administrative costs associated with opening a pizzeria. The most significant of these costs will be obtaining the necessary licenses and permits. Depending on your location, this could cost anywhere from a few hundred to a few thousand dollars.

Other administrative startup costs include

  • Professional fees (i.e., architect, accountant)
  • Insurance
  • Bank fees
  • Legal fees

4. Staff Costs

Hiring, and training staff is one of your biggest expenses when opening a pizzeria. Depending on the size of your pizzeria and the number of employees you need to hire, staff costs could range from a few thousand to tens of thousands of dollars. You'll need to factor in the cost of hiring pizza makers, servers, and a manager. 

The salary for each position will vary depending on the location. You can expect to pay an average of $10 per hour for pizza makers, $8 per hour for servers, and $20 per hour for a manager.

5. Pizzeria Equipment Costs

Your pizzeria needs commercial kitchen equipment to cook and serve food. You can find good deals on quality used equipment if you're patient and do your research, which can help keep your startup costs low. But don't skimp on key equipment like ovens — they're essential to your success, and you want to ensure they're up to par. You can find comprehensive lists of necessary pizzeria equipment online to help you plan your purchases.

Even a simple setup for a small pizzeria could cost around $5,000. A more extensive setup with a pizza oven, refrigerator, freezer, prep table, and other necessary pizza shop equipment costs could start at $20,000 and go up from there. Of course, the costs don't stop once you have all the necessary equipment. You must also factor in installation charges, permits, inspections, and repairs/maintenance. These costs can add up quickly, so it's important to factor them into your budget.

For example, if you plan on making your dough, you'll need to invest in a dough mixer. You'll need heat lamps and pizza boxes to offer delivery or takeout. To equip your shop digitally, you must consider the pizza POS system cost along with other necessary equipment like printer, card reader, and barcode scanner. The good news is that much of this equipment can be leased or purchased used, which can help keep costs down.


While this guide to calculating food cost percentage for a restaurant will give you a fair idea of different factors, opening a pizzeria can be costly. The cost of the building, equipment, and supplies can all add up quickly. Labor costs can also be significant, especially if you plan to hire experienced staff. You must also take marketing and advertising expenses into account. However, it is possible to open a successful pizzeria with careful planning and budgeting.